"Why do Drupal sites always have to look like Drupal", a friend of mine who works in brand development recently asked. "Any time I see a Drupal site, I know it right away". This really surprised me since my friend is usually pretty perceptive about these things, so I wanted to find out why he felt this way and hopefully to prove him wrong.

After looking over a number of sites, I think that what it comes down to is that MOST sites are very similar these days...