Open conversation
Using the net to have an open conversation between your customers and the people in your company.
Conversation is what the net is about. People aren't interested in reading brochure-ware internet sites, so let the intelligence and honesty that is already inside your company work for you.
Technoergonomics builds communities. When you build a community around you company you will:
- Have increased traffic
- Maintain better customer loyalty
- Reduce costs for customer support
- Collect information about your market
The new value creators are companies that know how to build and support online communities.
Esther Dyson, founding chairman of ICANN, board member and active investor in a wide variety of start-ups
The conversations between customers and the people inside your company helping them is now your most powerful sales tool. Are you ready to honestly and intelligently engage your customers and people interested in your products or services so that you can really satisfy them?